I’m Samantha Leal. Everyone calls me Sam. Editor, writer, human. Branded content whiz. I love a good story and a great strategy.

I’m currently available for writing and editing assignments, panel and speaking opportunities, and brand consulting.

I’m now based in Los Angeles. Former New Yorker, South Bend (Indiana) born and raised. Most likely to be found 30,000+ feet in the air, by a beach, or enjoying room service.

I graduated with a journalism degree from the Medill School of Journalism at Northwestern University and have worked in editorial for 13+ years. Previous gigs include Well+Good, Marie Claire, Latina magazine, and The Nest (The Knot).

I’ve waxed poetic about beauty, style, travel, food, drinks, decor, and more for Byrdie, Travel+Leisure, Parade, Elle, WhoWhatWear, Wine Enthusiast, VinePair, Eater, Yahoo!, Modern Luxury, Barneys, Apartment Therapy, MyDomaine, InStyle.com, Business Insider, Bustle, RealSimple.com, THE/THIRTY, DuJour.com, What to Expect, Glamour.com, Bankrate, and more.

 
1J1A9152.jpg
 

In addition to writing and editing, I’ve worked for a luxury wine importer and distributor doing digital marketing, social, and content.

Now I freelance write about lifestyle topics, travel to new places for stories, help brands find their voice and figure out a digital strategy, and talk on panels, podcasts, and TV about topics related to wellness, work, wine, media, travel, Latinx issues, and more.

I hold a WSET I (wine), working on II. I speak astrology fluently. I write a newsletter about rest. You can find me everywhere @samanthajoleal.